ROLE

Executive Creative Director

FOR

Marriott International

TYPE

Digital Advertising Campaign

Website Design

Paid Social

Taking "Where Can We Take You?" to the Cities.

The Marriott Bonvoy team asked us to develop a digital campaign to prompt interest and bookings for 28 key U.S. and Canada markets—from L.A. to Boston to Canada. Building on the "Where Can We Take You?" portfolio campaign, we created the “A Little Nudge” campaign to connect emotionally with audiences by portraying and encouraging rewarding travel experiences—based on various destinations. The campaign drove traffic to landing pages featuring participating properties in each destination.