- ROLE
Creative Director
- FOR
Brooks Brothers
- TYPE
Content marketing, naming, website, photoshoots
We dusted off one of America’s oldest brands in an effort to reach a younger audience for Brooks Brothers through a blog and social media. This was content marketing before that was even a thing. I led the team that developed the blog, social, and digital efforts for this heritage brand. We approached all content like a men’s magazine–with style tips, lifestyle advice, how-to articles, and anything associated with living the “Brooks” life.
Highlights:
•Of Rogues & Gentlemen saw over a million visitors on its first day
•The blog also won several fashion industry awards
•We grew Twitter following to 10,000 (all organically) in just six months
•The blog has been sunsetted by Brooks Brothers, but at the time it was considered by many to be the “Gold Standard” for content marketing.
Of Rogues & Gentlemen homepage - visit http://bit.ly/gFuIxe
"Go-To-Hell Pants" article - visit http://bit.ly/KVjr7o
"Spring Essentials" article - visit http://bit.ly/fIuLzK
Photoshoot for "Garden Party" article - visit http://bit.ly/eRe3Mi
Style Commandments - read more at http://bit.ly/e9NsUE
Of Rogues & Gentlemen email digest
Brooks Brothers Facebook tab
Brooks Brothers Twitter feed with custom crowd-sourced backgrounds
Brooks Brother iPad catalog feature - Famous Holes at The Old Course at St Andrews
Brooks Brother iPad catalog feature - Garden Party Wine & Cheese Pairings
"True Prep" book launch microsite
Of Rogues & Gentlemen - The Brooks Brothers blog - visit http://bit.ly/gFuIxe