Every summer, Relevent Sports puts on a series of friendlies here in the US, attracting some of the sports' biggest names. In the ICC’s second year, we created a branding and advertising campaign that embraced the frenzy and excitment that is typical of European leagues. Along with standard advertising placements, we worked with Guinness to creat a pub kit that included a “Yellow Card” beer coaster set that allowed patrons to give each other yellow cards for “pub fouls.” It was a great fun getting to work with folks from some of the world’s biggest football clubs.