- ROLE
Creative Director
- FOR
Conair for Men
- TYPE
Videos, print, display, social media, content development
With the mantra "Stop trying so damn hard," we looked to give Conair for Men a unique voice in the marketplace. We created two series of videos (30 in total), multiple print and digital ads, and built a presence on social media.
“On trying to hard” video
“On sports” video
ESPN the Magazine print ad
Display ads
Print ad
Print ad
Poster series
“On grooming” video
“On dating” video
Gentleman’s Quarterly print ad
Display ads
Poster series
“On nightlife” video
“Elevator” video
Display ads
Maxim print ad
Social media posts
“Yoga pants” video
“Five seconds is a long time” video