The Confident Man

With the mantra "Stop trying so damn hard," we looked to give Conair for Men a unique voice in the marketplace. We created two series of videos (30 in total), multiple print and digital ads, and built a presence on social media.

  • Role Creative Director
  • For Conair for Men
  • Type Videos, print, display, social media, content development

“On trying to hard” video

“On sports” video

ESPN the Magazine print ad

Display ads

Print ad

Print ad

Poster series

“On grooming” video

“On dating” video

Gentleman’s Quarterly print ad

Display ads

Poster series

“On nightlife” video

“Elevator” video

Display ads

Maxim print ad

Social media posts

“Yoga pants” video

“Five seconds is a long time” video