UNRIVALED

With ticket sales lagging from recent sanctions, Penn State Football approached us about a branding and ticketing campaign to “put butts in seats.” We worked closely with the team, the coaches, and the athletic department to embed ourselves in the Penn State culture. The result is a campaign that is authentic, raw, emotional, and true to State College.

  • Role Creative Director
  • For Penn State Football
  • Type Branding and ticketing campaign, videos, social media, print ads, OOH

“Unrivaled” brand video

“The Tunnel” commercial

“New Era” season intro video

“Unrivaled” print ad series

“Unrivaled” season poster

“Unrivaled” Gameday covers

“Unrivaled” schedule microsite

“Unrivaled” ticket display ads

“Unrivaled” social posts

“Unrivaled” mini-poster

National Recruiting Day materials

Blue/White Game materials

“Unrivaled” ticket sales materials

Original hand-stenciled “Unrivaled” logo