This was a fun project. The task? Tell a compelling, human story about a single Hilton Honors benefit in 15 seconds. Sounds like a dare, doesn’t it?

We accepted the challenge and wrote dozens of scripts, before settling on a handful we wanted to shoot. We ended up with eight videos that appeared in-flight on three airlines, on TVs in Hilton hotel rooms all over the world, and on social media.

The videos were such a hit, Hilton asked us to do it all again, this time focusing only on the Hilton Honors app. So, we wrote some (mostly) comedic spots and shot over two days on location in Toronto, Canada. I think the second batch is even better than the first.