ROLE
Creative Director
FOR
Visa & Hilton Honors
TYPE
Web commercial
Direct response campaign
Display ads
Paid social
Driving app downloads, getting people to book directly through the app, and convincing them to use their Visa card all in one campaign? Sounds a bit complicated.
With Judy Greer delivering lines, just about anything is possible.
We created a co-branded social campaign for Visa and Hilton Honors, featuring Judy Greer, known for her roles in “Arrested Development” and “Archer.” Tailored to Judy’s comedic sensibility, each video targets a different type of vacation planner: The Review Reader, The Worrier, and The Tab Opener.
We shot the whole thing poolside on location at the Beverly Hilton. A good time indeed.
“The Review Reader” video
“The Review Reader” banner ad
“The Worrier” video
“The Worrier” banner ad
“The Worrier” banner ad
“The Tab Opener” video
