- ROLE

Creative Director

- FOR

Penn State Football

- TYPE

Branding and ticketing campaign, videos, social media, print ads, OOH

We are…Penn State.

With ticket sales lagging from recent sanctions, Penn State Football approached us about a branding and ticketing campaign to “put butts in seats.” We worked closely with the team, the coaches, and the athletic department to embed ourselves in the Penn State culture. The result is a campaign that is authentic, raw, emotional, and true to program, the school, and the people of State College.